Focus groups have always been successful for gathering specific customer intelligence. Insight Consumer has developed online tools to get the same results in a much more cost-effective way. We recruit participants and facilitate the debate to maximise effectiveness. We then provide the results in a way that best suits you, arranging answers into easily searchable criteria.
Specific information gathering. It also encourages customers to communicate with you directly – rather than with external review sites – letting you turn negative experiences into useful feedback.
- Cost effective market research
- Environment for customers to voice their opinions
- Branded and bespoke
- Detailed qualitative or quantitive feedback
- Various reporting methods available
- Insight Consumer
- Mystery Shopping
- Mystery Dining
- Customer Profiling
- Location Analysis Reports
- Online Customer Focus Groups
- Market Research