Focus groups have always been successful for gathering specific customer intelligence. Insight Consumer has developed online tools to get the same results in a much more cost-effective way. We recruit participants and facilitate the debate to maximise effectiveness. We then provide the results in a way that best suits you, arranging answers into easily searchable criteria.

Ideal for…

Specific information gathering. It also encourages customers to communicate with you directly – rather than with external review sites – letting you turn negative experiences into useful feedback.

Key features:

  • Cost effective market research
  • Environment for customers to voice their opinions
  • Branded and bespoke
  • Detailed qualitative or quantitive feedback
  • Various reporting methods available

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